Piwik ProS.A.Aktiv

What is PII, non-PII, and personal data? [UPDATED]

Concerns over data privacy and tighter regulations worldwide mean that companies should know the ins and outs of PII and personal data.

What is first-party data and how does it benefit your marketing strategy [Updated]

Find out how to effectively collect and use first-party data to create better marketing strategies while complying with privacy regulations.

Digital marketing analytics: The beginner’s guide to data-driven marketing success [Updated]

Learn the basics of digital marketing analytics ➢ useful metrics & reports ✔ setting analytics goals ✔ current trends ✔ & more ...

We’re introducing Piwik PRO MCP Beta – get answers from your data without building a single report

We've just shipped MCP Beta for Piwik PRO, making it possible to query your analytics data directly through AI tools like Claude.

Google is changing how GA4 and Google Ads share data: Here’s how it puts your compliance at risk

Starting June 15, 2026, Google Signals will no longer control Google Ads data collection. Find out what this means for your compliance and what to do about it.

HIPAA-compliant analytics for healthcare systems: How hospital marketing teams can measure what matters

A practical guide to HIPAA-compliant analytics for hospitals and healthcare systems: multi-location tracking, patient portal measurement, telehealth attribution, and proving marketing ROI without exposing PHI.