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What AI Taught Me About Trendsetters—And How Google’s “Originality” Rule Reflects the Same Thinking

The other day, I asked ChatGPT: 👉 What are the best jeans brands in the UK? It gave me a solid list—some premium British denim labels, a few high-street names, and a couple of niche brands. But it wasn’t the list that made me wonder, but how ChatGPT decided which brands to include. It turned

Evolving SERPs: SEO is Not Just About Rankings—It’s About Full-SERP Visibility. How to Adapt Your SEO Strategy in 2025

🚨 SEO is shifting fast—Google’s organic widgets are reshaping search results. If you’ve been tracking SERPs lately, you’ve probably noticed that organic listings are getting pushed further down. Features like Popular Products, Discussions, Visual Stories, Deals/ Popular Products and AI Overviews are now dominating prime real estate—reducing CTR for classic organic listings. This is especially

What’s Robots.txt and how it can help with your SEO.

Understanding the technical side of your website or blog may not be the most fun part of it, but it will help you get the results you need. Robots.txt is one of the many elements ‘back of house’ at your website that you need to get to grips with to ensure you are getting the

Visitors Intent and Why It Matters for SEO

Visitor intent governs the traffic to your site. Understanding what and why people are searching for and the way in which they searching can inform your SEO and ensure you make tweaks in the right places.

How to Create the Most Effective Meta Descriptions

Meta descriptions give you a chance to tempt readers into your blog when you pop up in SERPs. They are your opportunity to give a snippet of information about your post, to entice more readers in and ensure it gets the clicks you’re looking for. Here I’m looking closely at how to create the best,

How to Use Amazon to Inspire Your Next Blog Post

Even the most prolific and inspired bloggers have moments when they run out of ideas. Writer’s block comes to everybody but getting out of it doesn’t need to be difficult. The internet has a wealth of resources for inspiration and ideas and one unlikely source you may not have tried is Amazon. Amazon can help