Advertising agencies (PKD 73.11.Z)
This subclass includes:
- activities consisting in providing the full range of advertising services (that is, from in-house capabilities to tasks subcontracted to third parties), including consultancy, creative services, production of advertising materials,
- planning and organising advertising and marketing campaigns,
- placing advertisements in the media,
- conceptual work on advertising messages,
- managing the course of advertising campaigns,
- creation and execution of advertising campaigns:
- designing, planning and placing advertisements, planning marketing campaigns in print media (newspapers, magazines), radio, television, the Internet and other media,
- designing, planning and placing outdoor advertising (for example billboards, panels, bulletins and display cases, shop window wrapping, design of salesrooms, vehicle and bus wrapping),
- aerial advertising,
- distribution and delivery of brochures and advertising samples,
- design of booths and other structures and exhibition spaces,
- conducting marketing campaigns and other advertising services:
- product promotion,
- merchandising,
- point-of-sale marketing,
- direct mail advertising,
- marketing consultancy,
- influencer marketing.
This subclass excludes:
- production of advertising materials, classified in the relevant subclasses of section C depending on the type of materials used,
- production of trade fair and exhibition stands and product displays, classified in the relevant subclasses of section C depending on the type of materials used,
- assembly of trade fair and exhibition stands, classified in 43.32.Z,
- publishing activities concerning advertising materials, classified in 58.19.Z,
- production of advertisements for television and film, classified in 59.11.Z,
- activities related to the production of films about products offered for sale (including those related to the production of films for social media platforms) classified in 59.11.Z,
- publishing content containing video (for example by influencers, bloggers and vloggers), classified in 59.11.Z,
- production of commercial messages for radio, classified in 59.20.Z,
- activities of content distribution (sharing) platforms, including blogs and wiki-type services, social networking sites and operation of websites with online games / computer games, not related to their publishing, classified in 60.39.Z,
- market and public opinion research, classified in 73.20.Z,
- advertising photography, classified in 74.20.Z,
- activities related to mail handling, including electronic mail, classified in 82.10.Z,
- organisation of fairs and exhibitions, classified in 82.30.Z,
- advertising activities serving to finance the predominant activity of an enterprise, which may be provided free of charge, classified in the relevant subclasses according to the predominant activity of the enterprise.
Industry statistics (2025)
Number of companies
Companies
251,671
Companies (primary PKD)
48,486
Companies with financials
7,054
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- JDG71.7%34,744
- Sp. z o.o.24.3%11,769
- Foundation1.1%518
- Sp. k.1.0%496
- Sp. j.0.8%366
- Association0.6%312
- S.A.0.2%77
- P.S.A.0.1%69
- Other0.1%59
- Cooperative0.1%29
Financial results
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | S.A. | USD 1.58bn | USD 851.25k | |
| 2 | sp. z o.o. | USD 322.48m | USD 15.69m | |
| 3 | sp. z o.o. | USD 223.15m | USD 1.61m | |
| 4 | sp. z o.o. | USD 128.83m | USD 104.75k | |
| 5 | Foundation | USD 116.56m | USD 37.77m | |
| 6 | sp. z o.o. | USD 111.75m | USD 1.29m | |
| 7 | sp. z o.o. | USD 110.13m | USD 4.41m | |
| 8 | sp. z o.o. | USD 98.92m | USD 3.99m | |
| 9 | sp. z o.o. | USD 96.85m | USD 1.78m | |
| 10 | S.A. | USD 89.72m | USD 46.52m |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 3.62m | +1,787.0% y/y | |
| 2 | sp. z o.o. | USD 1.50m | +1,058.4% y/y | |
| 3 | sp. z o.o. | USD 5.58m | +726.4% y/y | |
| 4 | sp. k. | USD 3.14m | +675.1% y/y | |
| 5 | sp. z o.o. | USD 1.03m | +596.0% y/y | |
| 6 | sp. z o.o. | USD 4.04m | +564.3% y/y | |
| 7 | sp. z o.o. | USD 2.72m | +521.0% y/y | |
| 8 | Foundation | USD 1.03m | +514.0% y/y | |
| 9 | sp. z o.o. + limited partnership | USD 1.52m | +507.8% y/y | |
| 10 | sp. z o.o. | USD 1.25m | +487.7% y/y |
Stock market
1 company from this industry is listed.
| Company | Ticker | Market | Price | Change | Market cap |
|---|---|---|---|---|---|
| FTL | NewConnect | PLN 0.54 | -6.90% | USD 1.47m |
