Overview
Xcellence Labs helps companies optimize marketing budgets using incrementality and return-on-investment analysis across online and offline touchpoints. Its services include media budget optimization, GeoLift tests for measuring campaign incrementality, and Marketing Mix Modelling (MMM) with long-term impact analysis and support for in-house implementation.
Financials
Revenue history (in k)
Filing timeliness
1 of 4 financial statements was filed late (for 2024, 357 days late).
- 202507/07/2026
- 202407/07/2026
- 202308/07/2024
- 202205/02/2023
Data and insights are generated automatically from financial statements – they may contain errors and are neither a credit assessment nor business advice.
Statistics
How the company ranks by revenue within its industry, region and across Poland in 2025.
Results vs industry
Industry
Offer
- Media budget optimization
- Geographic A/B testing
- Marketing mix modeling
- Return on investment analysis
- Campaign effectiveness measurement
- Marketing analytics
Website technology
- Website
- WordPress
- Elementor
- Analytics and marketing
- Google Analytics
Authorized Representatives
Manner of representation
Each member of the management board is authorized to make declarations on behalf of the company independently.
Ownership
| Owner | Shares | Share value | Stake |
|---|---|---|---|
Mateusz Downarage 41 | 15 | $405.19 | 17.6471% |
Bartosz Andrzej Kowalskiage 38 | 70 | $1,890.87 | 82.3529% |
The articles of association require board approval for share transfers.
Beneficial owners
| Person | Rights |
|---|---|
Bank accounts
Registered as a VAT taxpayer on 2022-09-01.
12 1050 1025 1000 0090 8464 1282- 87 1050 1025 1000 0090 8464 1290
15 1140 2004 0000 3802 8268 4764
Debt
No entries in the National Debtors Register (KRZ).
Public aid
| Grant date | Purpose | Gross amount | Granting body | |
|---|---|---|---|---|
| Sep 8, 2025 | De minimis aid (in accordance with Commission Regulation 2023/2831) | –– | HUGE Thing sp. z o.o. | |
| Jun 3, 2025 | Aid for research and development projects: industrial research | –– | Prezes Polskiej Agencji Rozwoju Przedsiębiorczości | |
| Jun 3, 2025 | Aid for research and development projects: experimental development | –– | Prezes Polskiej Agencji Rozwoju Przedsiębiorczości |
European Funds
| Start | Project | EU co-financing | Programme | |
|---|---|---|---|---|
| 2025-06-01 | Artificial intelligence assistant for building a mathematical sales model | $795.2K$795,167 | European Funds for a Modern Economy |
Competitors
| Name | Revenue | Website | ||
|---|---|---|---|---|
| Netmovesp. z o.o. | $2,349,440.31 | netmove.pl | ||
| Up&Moresp. z o.o. | $1,771,268.37 | upmore.pl | ||
| Webmetricsp. z o.o. | $1,443,872.69 | webmetric.pl | ||
| Optimaizersp. z o.o. | $1,255,379.31 | optimaizer.pl | ||
| Emediasp. z o.o. | $949,238.42 | emedia.pl | ||
| Evostudiosp. z o.o. | $932,203.25 | evostudio.pl | ||
| FOX Strategysp. z o.o. | $603,423.53 | foxstrategy.pl | ||
| Selectivvsp. z o.o. | $592,913.42 | selectivv.com | ||
| Infronsp. z o.o. | $381,736.65 | infron.pl | ||
| Kreatiksp. z o.o. | $339,241.40 | kreatik.pl |
Change history
| Date | Event | |
|---|---|---|
| 2026-10-26 | Name change (Xcellence Labs → Increfy) | |
| 2023-10-02 | Address change (Ul. Domaniewska 44, 02-672, Warszawa → Ul. Postępu 21b, 02-676, Warszawa) | |
| 2022-08-08 | Entered in the register |
FAQ
Last updated: 2026-10-26