Overview
Brand Oriented optimizes and automates commercial processes for the retail, e-commerce and FMCG/CPG sectors. It develops Effiana AI to forecast promotion outcomes and ROI and to help set discounts, promotional mechanics, media and assortment. Effiana DATA integrates data and automates team workflows; the solutions are designed to help recover 4–7% in promotional margin.
Financials
Revenue history (in k)
Filing timeliness
1 of 6 financial statements was filed late (for 2021, 92 days late). 1 of 6 audited by a statutory auditor.
- 202510/07/2026
- 202408/07/2025
- 202309/07/2024
- 202215/07/2023
- 202115/10/2022
- 202004/10/2021
Data and insights are generated automatically from financial statements – they may contain errors and are neither a credit assessment nor business advice.
Statistics
How the company ranks by revenue within its industry, region and across Poland in 2025.
Results vs industry
Industry
Offer
- Promotion optimisation
- Process automation
- Data analysis
- System integration
- Price optimisation software
Website technology
- Website
- Next.js
Authorized Representatives
Manner of representation
In the case of a one-person management board, declarations on behalf of the company are made by the member of the management board. In the case of a multi-member management board, joint action by two members of the management board or by one member of the management board jointly with a commercial proxy is required to make declarations on behalf of the company.
Ownership
| Owner | Shares | Share value | Stake |
|---|---|---|---|
Beata Maria Nowakage 43 | 102 | $2,755.27 | 18.9591% |
Paulik Fundacja Rodzinna | 132 | $3,565.64 | 24.5353% |
Agata Wojciulewiczage 48 | 234 | $6,320.91 | 43.4944% |
Others | 70 | $1,890.87 | 13.0112% |
Beneficial owners
| Person | Rights |
|---|---|
Debt
No entries in the National Debtors Register (KRZ).
Public aid
18 public aid cases recorded, with a total value of $1,255,282.
| Grant date | Purpose | Gross amount | Granting body | |
|---|---|---|---|---|
| Jun 29, 2026 | Aid for research and development projects: industrial research | $710.2K$710,238 | Dyrektor Narodowego Centrum Badań i Rozwoju | |
| Jun 29, 2026 | Aid for research and development projects: experimental development | $540.3K$540,255 | Dyrektor Narodowego Centrum Badań i Rozwoju | |
| Apr 8, 2026 | De minimis aid (in accordance with Commission Regulation 2023/2831) | $2,161$2,161 | Prezes Banku Gospodarstwa Krajowego |
Competitors
| Name | Revenue | Website | ||
|---|---|---|---|---|
| ProactaS.A. | $3,747,821.54 | proacta.pl | ||
| Pronossp. z o.o. | $2,072,459.36 | pronos.eu | ||
| Audience SolutionsS.A. | $1,968,671.73 | audience-solutions.com | ||
| IpressoS.A. | $1,903,315.51 | ipresso.pl | ||
| Easybasesp. z o.o. | $1,880,683.31 | easybase.pl | ||
| Meant4sp. z o.o. | $1,520,195.89 | meant4.com | ||
| NeatanceP.S.A. | $1,453,959.86 | neatance.com | ||
| Emporixsp. z o.o. | $1,353,773.99 | emporix.com | ||
| Optimaizersp. z o.o. | $1,255,379.31 | optimaizer.pl | ||
| Xcellence Labssp. z o.o. | $862,063.62 | xcellencelabs.com |
Change history
| Date | Event | |
|---|---|---|
| 2026-05-15 | Share capital increase (21,500.00 PLN → 53,800.00 PLN) | |
| 2022-03-28 | Address change (Al. Józefa Piłsudskiego 17/4, 35-074, Rzeszów → Ul. Okopowa 33/26, 01-059, Warszawa) | |
| 2021-12-16 | Share capital increase (10,000.00 PLN → 21,500.00 PLN) | |
| 2021-12-16 | Name change (Effiana → Brand Oriented) | |
| 2020-12-23 | Address change (Ul. Bolesława Chrobrego 22, 26-600, Radom → Al. Józefa Piłsudskiego 17/4, 35-074, Rzeszów) |
FAQ
Last updated: 2026-07-16