Market research and public opinion polling (PKD 73.20.Z)2007
Industry statistics (2025)
Number of companies
Companies
55,913
Companies (primary PKD)
2,272
Companies with financials
493
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- JDG56.5%1,284
- Sp. z o.o.38.5%874
- Foundation2.2%51
- Association1.0%22
- Sp. k.0.5%11
- Other0.5%11
- Sp. j.0.4%10
- P.S.A.0.2%5
- S.A.0.2%4
Financial results
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 72.66m | USD 22.69m | |
| 2 | sp. z o.o. | USD 49.62m | USD 11.13m | |
| 3 | sp. z o.o. | USD 24.46m | USD 963.16k | |
| 4 | sp. z o.o. | USD 20.48m | USD 1.73m | |
| 5 | S.A. | USD 18.45m | USD 1.51m | |
| 6 | sp. z o.o. | USD 15.49m | USD 334.54k | |
| 7 | sp. z o.o. | USD 12.24m | USD 551.87k | |
| 8 | sp. z o.o. | USD 11.24m | USD 532.82k | |
| 9 | sp. z o.o. | USD 10.38m | USD 242.59k | |
| 10 | sp. z o.o. + limited partnership | USD 10.14m | USD 141.12k |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 2.42m | +420.8% y/y | |
| 2 | sp. k. | USD 609.18k | +159.7% y/y | |
| 3 | sp. z o.o. | USD 779.85k | +140.8% y/y | |
| 4 | sp. z o.o. | USD 2.01m | +99.3% y/y | |
| 5 | sp. z o.o. | USD 4.04m | +86.7% y/y | |
| 6 | sp. z o.o. | USD 979.18k | +82.8% y/y | |
| 7 | sp. z o.o. | USD 1.95m | +82.6% y/y | |
| 8 | sp. z o.o. | USD 924.58k | +75.2% y/y | |
| 9 | sp. z o.o. | USD 819.13k | +73.4% y/y | |
| 10 | sp. z o.o. | USD 2.61m | +66.0% y/y |
Stock market
No companies from this industry are listed.
Related PKD codes in division 73
FAQ
The primary industry for 2,272 companies is market research and public opinion polling. 493 entities have filed financial statements.
In 2024, 88 new companies with PKD 73.20.Z were registered. In all of 2023, there were 109 such companies.
In 2024, 6 companies with PKD 73.20.Z were deregistered. In all of 2023, there were 8 such companies.
In 2025, the median revenue for PKD 73.20.Z was USD 172.74k and the mean revenue was USD 1.49m, based on 333 financial statements. Averages and medians include only companies that file financial statements, excluding sole proprietorships.
Yes, in 2025, the median net profit was USD 6.61k, an improvement on 2024 (USD 6.57k). Among all 626 industries in Poland, PKD 73.20.Z ranks 386th, placing it among the weakest 38%.
The most common legal form for PKD 73.20.Z is a sole proprietorship, used by 1,284 companies in this industry (56.5% of the total). In second place is sp. z o.o. (874 companies, 38.5%), and in third place – a foundation (51 companies, 2.2%).








