Advertising and market research (PKD division 73)2007
Industry statistics (2025)
Number of companies
Companies
225,617
Companies (primary PKD)
28,793
Companies with financials
7,339
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- JDG53.6%15,442
- Sp. z o.o.40.9%11,775
- Foundation1.9%557
- Association1.3%364
- Sp. j.0.8%216
- Sp. k.0.7%204
- P.S.A.0.3%73
- S.A.0.2%68
- Other0.2%53
- Cooperative0.1%15
Financial results
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 502.14m | USD 41.54m | |
| 2 | sp. z o.o. | USD 375.52m | USD 10.95m | |
| 3 | sp. z o.o. | USD 355.61m | USD 1.96m | |
| 4 | sp. z o.o. | USD 322.48m | USD 15.69m | |
| 5 | sp. z o.o. | USD 273.89m | USD -760.08k | |
| 6 | sp. z o.o. | USD 268.00m | USD 15.39m | |
| 7 | sp. z o.o. | USD 252.16m | USD 3.18m | |
| 8 | sp. z o.o. | USD 223.15m | USD 1.61m | |
| 9 | sp. z o.o. | USD 200.82m | USD 6.68m | |
| 10 | sp. z o.o. | USD 161.03m | USD 2.47m |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 3.62m | +1,787.0% y/y | |
| 2 | sp. z o.o. | USD 5.58m | +726.4% y/y | |
| 3 | sp. k. | USD 3.14m | +675.1% y/y | |
| 4 | sp. z o.o. | USD 1.03m | +596.0% y/y | |
| 5 | sp. z o.o. | USD 4.04m | +564.3% y/y | |
| 6 | sp. z o.o. | USD 8.94m | +540.7% y/y | |
| 7 | sp. z o.o. | USD 2.72m | +521.0% y/y | |
| 8 | Foundation | USD 1.03m | +514.0% y/y | |
| 9 | sp. z o.o. | USD 1.25m | +487.7% y/y | |
| 10 | sp. z o.o. | USD 6.62m | +471.0% y/y |
Stock market
No companies from this industry are listed.
PKD codes in division 73
FAQ
The primary industry for 28,793 companies is advertising and market research. 7,339 entities have filed financial statements.
In 2024, 2,458 new companies with PKD 73 were registered. In all of 2023, there were 2,242 such companies.
In 2024, 71 companies with PKD 73 were deregistered. In all of 2023, there were 106 such companies.
In 2025, the median revenue for PKD 73 was USD 151.75k and the mean revenue was USD 1.96m, based on 5,062 financial statements. Averages and medians include only companies that file financial statements, excluding sole proprietorships.
Yes, in 2025, the median net profit was USD 5.45k, an improvement on 2024 (USD 4.68k). Among all 626 PKD divisions in Poland, it ranks 362nd, placing it among the weakest 42%.
The most common legal form for PKD 73 is a sole proprietorship, used by 15,442 companies in this industry (53.6% of the total). In second place is sp. z o.o. (11,775 companies, 40.9%), and in third place – a foundation (557 companies, 1.9%).







