Graphic design and visual communication activities (PKD 74.12.Z)
This subclass includes:
- activities of graphic designers,
- graphic design of websites,
- activities of visual communication designers,
- specialised activity in the field of information message design, taking into account human characteristics and needs, the objectives of the business entity, market attractiveness and means of dissemination,
- design and consultancy concerning the content and outward appearance of campaigns and communications of content, concepts and the design of visual images, brand design and updating, defining the visualisation (form, colour, illustrative representation of complex publication typography, graphic presentation of content).
Industry statistics (2025)
Number of companies
Companies
47,898
Companies (primary PKD)
6,779
Companies with financials
135
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- JDG85.0%5,761
- Sp. z o.o.11.4%776
- Sp. j.2.0%135
- Sp. k.0.4%27
- Cooperative0.4%25
- Sp. p.0.4%24
- Association0.1%8
- Other0.1%7
- S.A.0.1%4
- Foundation0.1%4
- P.S.A.0.0%2
Financial results
The calculation excludes new companies that pull financial results down. Only firms with a filing in the previous year are included, so market trends are easier to read.
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 45.05m | USD 1.26m | |
| 2 | sp. z o.o. | USD 1.90m | USD 385.11k | |
| 3 | sp. z o.o. | USD 1.56m | USD 196.39k | |
| 4 | sp. z o.o. | USD 1.11m | USD 53.64k | |
| 5 | sp. z o.o. | USD 839.15k | USD 14.27k | |
| 6 | sp. z o.o. | USD 793.85k | USD 161.61k | |
| 7 | sp. z o.o. | USD 673.31k | USD -26.19k | |
| 8 | sp. z o.o. | USD 655.21k | USD 102.73k | |
| 9 | sp. z o.o. | USD 539.43k | USD -72.47k | |
| 10 | sp. z o.o. | USD 472.01k | USD -2.47k |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 839.15k | +119.5% y/y | |
| 2 | sp. z o.o. | USD 1.90m | +25.4% y/y | |
| 3 | sp. z o.o. | USD 539.43k | +18.2% y/y | |
| 4 | sp. z o.o. | USD 137.71k | +15.4% y/y | |
| 5 | sp. z o.o. | USD 110.84k | +14.2% y/y | |
| 6 | sp. z o.o. | USD 362.38k | +12.5% y/y | |
| 7 | sp. z o.o. | USD 175.45k | +12.1% y/y | |
| 8 | sp. z o.o. | USD 1.56m | +11.0% y/y | |
| 9 | sp. z o.o. | USD 145.46k | +8.6% y/y | |
| 10 | sp. z o.o. | USD 793.85k | +8.4% y/y |
Stock market
No companies from this industry are listed.
Related PKD codes in division 74
FAQ
The primary industry for 6,779 companies is graphic design and visual communication activities. 135 entities have filed financial statements.
So far in 2026, 849 new companies with PKD 74.12.Z have been registered. In all of 2025, there were 1,372 such companies.
So far in 2026, 73 companies with PKD 74.12.Z have been deregistered. In all of 2025, there were 23 such companies.
In 2025, the median revenue for PKD 74.12.Z was USD 76.46k and the mean revenue was USD 710.35k, based on 86 financial statements. Averages and medians include only companies that file financial statements, excluding sole proprietorships.
Yes, in 2025, the median net profit was USD 1.20k, down from 2024 (USD 2.05k). Among all 674 industries in Poland, PKD 74.12.Z ranks 476th, placing it among the weakest 29%.
The most common legal form for PKD 74.12.Z is a sole proprietorship, used by 5,761 companies in this industry (85.0% of the total). In second place is sp. z o.o. (776 companies, 11.4%), and in third place – sp. j. (135 companies, 2.0%).
