Advertising (PKD 74.40.Z)2004
Industry statistics (2025)
Number of companies
Companies
35,413
Companies (primary PKD)
904
Companies with financials
50
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- Sp. z o.o.72.3%654
- Sp. j.12.5%113
- Association6.7%61
- Foundation4.0%36
- S.A.2.4%22
- Sp. k.1.0%9
- Other0.8%7
- Cooperative0.2%2
Financial results
The calculation excludes new companies that pull financial results down. Only firms with a filing in the previous year are included, so market trends are easier to read.
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 1.22m | USD 31.27k | |
| 2 | sp. j. | USD 931.93k | USD 150.96k | |
| 3 | sp. z o.o. | USD 816.80k | USD -143.03k | |
| 4 | Foundation | USD 510.82k | USD 116.23k | |
| 5 | sp. z o.o. | USD 185.53k | USD 29.45k | |
| 6 | Association | USD 178.29k | USD 192.11 | |
| 7 | Foundation | USD 62.52k | USD 1.54k | |
| 8 | Association | USD 53.57k | USD 1.38k | |
| 9 | Foundation | USD 34.22k | USD 1.42k | |
| 10 | sp. z o.o. | USD 31.75k | USD -424.41 |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | Association | USD 178.29k | +109.5% y/y | |
| 2 | sp. z o.o. | USD 185.53k | +36.9% y/y | |
| 3 | Foundation | USD 62.52k | +9.0% y/y | |
| 4 | Foundation | USD 510.82k | +4.2% y/y | |
| 5 | sp. z o.o. | USD 1.22m | +1.1% y/y | |
| 6 | sp. j. | USD 931.93k | -4.0% y/y | |
| 7 | sp. z o.o. | USD 816.80k | -20.3% y/y |
Stock market
No companies from this industry are listed.
Related PKD codes in division 74
FAQ
The primary industry for 904 companies is advertising. 50 entities have filed financial statements.
In 2007, 79 new companies with PKD 74.40.Z were registered. In all of 2006, there were 73 such companies.
In 2007, 24 companies with PKD 74.40.Z were deregistered. In all of 2006, there were 29 such companies.
In 2025, the median revenue for PKD 74.40.Z was USD 31.89k and the mean revenue was USD 216.44k, based on 19 financial statements. Averages and medians include only companies that file financial statements, excluding sole proprietorships.
Yes, in 2025, the median net profit was USD 0.00, down from 2024 (USD 163.00). Among all 904 industries in Poland, PKD 74.40.Z ranks 655th, placing it among the weakest 28%.
The most common legal form for PKD 74.40.Z is sp. z o.o., used by 654 companies in this industry (72.3% of the total). In second place is sp. j. (113 companies, 12.5%), and in third place – an association (61 companies, 6.7%).
