Advertising, market research and public relations (PKD division 73)
This division includes:
- creating advertising campaigns and placing such advertisements in magazines, newspapers, radio, television, the Internet or other media, as well as designing advertising spaces and displays; these advertising activities are often provided through advertising agencies and media representatives,
- market and opinion research (for example concerning the attitudes, values and behaviour of the population and various socio-demographic and socio-economic groups with respect to economic, social and political issues),
- public relations and communication activities.
This division excludes:
- the sale of advertising time or space directly by the owners of the time or space (for example publishers), classified in the relevant subclasses concerning their activities.
Industry statistics (2025)
Number of companies
Companies
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- JDG66.1%25,253
- Sp. z o.o.30.0%11,461
- Foundation1.4%546
- Association0.9%333
- Sp. j.0.5%209
- Sp. k.0.5%202
- P.S.A.0.2%77
- S.A.0.2%60
- Other0.1%48
- Cooperative0.0%15
Financial results
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 322.48m | USD 15.69m | |
| 2 | sp. z o.o. | USD 223.15m | USD 1.61m | |
| 3 | sp. z o.o. | USD 200.82m | USD 6.68m | |
| 4 | Foundation | USD 116.56m | USD 37.77m | |
| 5 | sp. z o.o. | USD 111.75m | USD 1.29m | |
| 6 | sp. z o.o. | USD 110.13m | USD 4.41m | |
| 7 | sp. z o.o. | USD 98.92m | USD 3.99m | |
| 8 | sp. z o.o. | USD 96.85m | USD 1.78m | |
| 9 | S.A. | USD 89.72m | USD 46.52m | |
| 10 | sp. z o.o. | USD 88.74m | USD 2.64m |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 3.62m | +1,787.0% y/y | |
| 2 | sp. z o.o. | USD 5.58m | +726.4% y/y | |
| 3 | sp. k. | USD 3.14m | +675.1% y/y | |
| 4 | sp. z o.o. | USD 1.03m | +596.0% y/y | |
| 5 | sp. z o.o. | USD 4.04m | +564.3% y/y | |
| 6 | sp. z o.o. | USD 2.72m | +521.0% y/y | |
| 7 | Foundation | USD 1.03m | +514.0% y/y | |
| 8 | sp. z o.o. | USD 1.25m | +487.7% y/y | |
| 9 | sp. z o.o. | USD 4.28m | +456.7% y/y | |
| 10 | sp. z o.o. | USD 1.88m | +449.2% y/y |
Stock market
2 companies from this industry are listed.
| Company | Ticker | Market | Price | Change | Market cap |
|---|---|---|---|---|---|
| IMS | GPW Main Market | PLN 3.22 | -3.88% | USD 27.75m | |
| FTL | NewConnect | PLN 0.56 | -6.67% | USD 1.52m |
