Advertising through mass media (PKD 73.12.Z)
This subclass includes:
- advertising through mass media, that is, the sale or resale of time and space for various media seeking advertising,
- the sale of advertising space provided on commission.
This subclass excludes:
- public relations and communication activities, classified in 73.30.B,
- the sale of advertising time or space directly by the owner of that time and space (for example a publisher), classified in the relevant subclasses according to the activity performed.
Industry statistics (2025)
Number of companies
Companies
27,125
Companies (primary PKD)
981
Companies with financials
69
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- JDG82.1%805
- Sp. z o.o.12.2%120
- Association3.1%30
- Foundation1.8%18
- Sp. j.0.4%4
- P.S.A.0.2%2
- S.A.0.1%1
- Sp. k.0.1%1
Financial results
The calculation excludes new companies that pull financial results down. Only firms with a filing in the previous year are included, so market trends are easier to read.
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 80.87m | USD 15.69m | |
| 2 | sp. z o.o. | USD 51.74m | USD 2.13m | |
| 3 | sp. z o.o. | USD 33.14m | USD 4.78m | |
| 4 | Foundation | USD 30.57m | USD 4.59m | |
| 5 | sp. z o.o. | USD 20.18m | USD 223.18k | |
| 6 | sp. z o.o. | USD 17.10m | USD 3.77m | |
| 7 | sp. z o.o. | USD 10.91m | USD 288.19k | |
| 8 | S.A. | USD 8.33m | — | |
| 9 | sp. z o.o. | USD 4.81m | USD 147.02k | |
| 10 | sp. z o.o. | USD 4.28m | USD 450.61k |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 4.28m | +456.7% y/y | |
| 2 | sp. z o.o. | USD 33.14m | +125.3% y/y | |
| 3 | sp. z o.o. | USD 1.28m | +105.3% y/y | |
| 4 | sp. z o.o. | USD 3.79m | +74.6% y/y | |
| 5 | sp. z o.o. | USD 1.81m | +50.1% y/y | |
| 6 | sp. z o.o. | USD 10.91m | +36.5% y/y | |
| 7 | Foundation | USD 30.57m | +25.5% y/y | |
| 8 | sp. z o.o. | USD 4.81m | +24.4% y/y | |
| 9 | sp. z o.o. | USD 51.74m | +19.4% y/y | |
| 10 | sp. z o.o. | USD 17.10m | +17.3% y/y |
Stock market
1 company from this industry is listed.
| Company | Ticker | Market | Price | Change | Market cap |
|---|---|---|---|---|---|
| IMS | GPW Main Market | PLN 2.68 | +0.75% | USD 23.05m |
Related PKD codes in division 73
FAQ
The primary industry for 981 companies is advertising through mass media. 69 entities have filed financial statements.
So far in 2026, 152 new companies with PKD 73.12.Z have been registered. In all of 2025, there were 191 such companies.
So far in 2026, 9 companies with PKD 73.12.Z have been deregistered. In all of 2025, there was 1 such company.
In 2025, the median revenue for PKD 73.12.Z was USD 196.22k and the mean revenue was USD 4.78m, based on 60 financial statements. Averages and medians include only companies that file financial statements, excluding sole proprietorships.
Yes, in 2025, the median net profit was USD 7.62k, down from 2024 (USD 10.24k). Among all 674 industries in Poland, PKD 73.12.Z ranks 256th, putting it in the top 38%.
The most common legal form for PKD 73.12.Z is a sole proprietorship, used by 805 companies in this industry (82.1% of the total). In second place is sp. z o.o. (120 companies, 12.2%), and in third place – an association (30 companies, 3.1%).

