Market research and public opinion polling (PKD 73.20.Z)
This subclass includes:
- market research on the impact of advertising of products and services on public opinion, opinion polling concerning development, patterns of use, price formation,
- public opinion polling on issues of quality and lifestyle, social and political participation, political party preferences and voting behaviour,
- market and opinion research using scientific methods:
- qualitative and quantitative methodological orientation,
- reactive and non-reactive research methods,
- collection of research data by asking questions, observation, measurement and counting,
- conducting face-to-face, telephone, internet and mail interviews for the purpose of collecting data.
Industry statistics (2025)
Number of companies
Companies
99,519
Companies (primary PKD)
3,725
Companies with financials
560
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- JDG63.0%2,347
- Sp. z o.o.31.7%1,180
- Foundation1.9%72
- Sp. k.1.1%41
- Sp. j.0.7%27
- Association0.7%26
- Other0.5%17
- S.A.0.2%7
- P.S.A.0.1%5
Financial results
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 72.66m | USD 22.69m | |
| 2 | sp. z o.o. | USD 49.62m | USD 11.13m | |
| 3 | sp. z o.o. | USD 24.46m | USD 963.16k | |
| 4 | sp. z o.o. | USD 20.48m | USD 1.73m | |
| 5 | S.A. | USD 18.45m | USD 1.51m | |
| 6 | sp. z o.o. | USD 15.49m | USD 334.54k | |
| 7 | sp. z o.o. | USD 12.24m | USD 551.87k | |
| 8 | sp. z o.o. | USD 11.24m | USD 532.82k | |
| 9 | sp. z o.o. | USD 10.38m | USD 242.59k | |
| 10 | sp. z o.o. + limited partnership | USD 10.14m | USD 141.12k |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 2.42m | +420.8% y/y | |
| 2 | sp. k. | USD 609.18k | +159.7% y/y | |
| 3 | sp. z o.o. | USD 779.85k | +140.8% y/y | |
| 4 | sp. z o.o. | USD 2.01m | +99.3% y/y | |
| 5 | sp. z o.o. | USD 4.04m | +86.7% y/y | |
| 6 | sp. z o.o. | USD 979.18k | +82.8% y/y | |
| 7 | sp. z o.o. | USD 1.95m | +82.6% y/y | |
| 8 | sp. z o.o. | USD 924.58k | +75.2% y/y | |
| 9 | sp. z o.o. | USD 819.13k | +73.4% y/y | |
| 10 | sp. z o.o. | USD 2.61m | +66.0% y/y |
Stock market
No companies from this industry are listed.