Compabase

Advertising through mass media (PKD 73.12.Z)

This subclass includes:

  • advertising through mass media, that is, the sale or resale of time and space for various media seeking advertising,
  • the sale of advertising space provided on commission.

This subclass excludes:

  • public relations and communication activities, classified in 73.30.B,
  • the sale of advertising time or space directly by the owner of that time and space (for example a publisher), classified in the relevant subclasses according to the activity performed.

Industry statistics (2025)

Number of companies

Companies (primary PKD)
162
Companies (secondary PKD)
2,999
Companies with financials
58

Legal structure

Legal formShare of companiesNumber of companies
  • Sp. z o.o.67.9%110
  • Association17.3%28
  • Foundation10.5%17
  • Sp. j.1.9%3
  • P.S.A.1.2%2
  • S.A.0.6%1
  • Sp. k.0.6%1

Financial results

Median revenue

Ranking

Median revenue compared with other PKD codes.

Top companies by revenue

#CompanyLegal formRevenueNet profit
1sp. z o.o.$51.74M$2.13M
2sp. z o.o.$33.14M$4.78M
3sp. z o.o.$20.18M$223.18k
4sp. z o.o.$10.91M$288.19k
5sp. z o.o.$4.81M$147.02k
6sp. z o.o.$3.79M-$1.15M
7sp. z o.o.$2.56M$109.72k
8sp. z o.o.$1.81M$111.20k
9sp. z o.o.$1.28M-$170.33k
10sp. z o.o.$897.34k$203.90k

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