Advertising through mass media (PKD 73.12.Z)
This subclass includes:
- advertising through mass media, that is, the sale or resale of time and space for various media seeking advertising,
- the sale of advertising space provided on commission.
This subclass excludes:
- public relations and communication activities, classified in 73.30.B,
- the sale of advertising time or space directly by the owner of that time and space (for example a publisher), classified in the relevant subclasses according to the activity performed.
Industry statistics (2025)
Number of companies
Companies
27,267
Companies (primary PKD)
987
Companies with financials
73
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- JDG82.2%810
- Sp. z o.o.12.2%120
- Association3.0%30
- Foundation1.8%18
- Sp. j.0.4%4
- P.S.A.0.2%2
- S.A.0.1%1
- Sp. k.0.1%1
Financial results
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 85.64m | USD 15.69m | |
| 2 | sp. z o.o. | USD 51.74m | USD 2.13m | |
| 3 | sp. z o.o. | USD 33.14m | USD 4.78m | |
| 4 | Foundation | USD 30.57m | USD 4.59m | |
| 5 | sp. z o.o. | USD 20.18m | USD 223.18k | |
| 6 | sp. z o.o. | USD 17.10m | USD 3.77m | |
| 7 | S.A. | USD 16.73m | USD 2.25m | |
| 8 | sp. z o.o. | USD 10.91m | USD 288.19k | |
| 9 | sp. z o.o. | USD 4.81m | USD 147.02k | |
| 10 | sp. z o.o. | USD 4.28m | USD 450.61k |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 4.28m | +456.7% y/y | |
| 2 | sp. z o.o. | USD 33.14m | +125.3% y/y | |
| 3 | sp. z o.o. | USD 1.28m | +105.3% y/y | |
| 4 | sp. z o.o. | USD 3.79m | +74.6% y/y | |
| 5 | sp. z o.o. | USD 1.81m | +50.1% y/y | |
| 6 | S.A. | USD 16.73m | +40.9% y/y | |
| 7 | sp. z o.o. | USD 10.91m | +36.5% y/y | |
| 8 | Foundation | USD 30.57m | +25.5% y/y | |
| 9 | sp. z o.o. | USD 4.81m | +24.4% y/y | |
| 10 | sp. z o.o. | USD 51.74m | +19.4% y/y |
Stock market
1 company from this industry is listed.
| Company | Ticker | Market | Price | Change | Market cap |
|---|---|---|---|---|---|
| IMS | GPW Main Market | PLN 2.93 | -3.78% | USD 25.25m |