Market research and public opinion polling (PKD 73.20.Z)
This subclass includes:
- market research on the impact of advertising of products and services on public opinion, opinion polling concerning development, patterns of use, price formation,
- public opinion polling on issues of quality and lifestyle, social and political participation, political party preferences and voting behaviour,
- market and opinion research using scientific methods:
- qualitative and quantitative methodological orientation,
- reactive and non-reactive research methods,
- collection of research data by asking questions, observation, measurement and counting,
- conducting face-to-face, telephone, internet and mail interviews for the purpose of collecting data.
Industry statistics (2025)
Number of companies
Companies (primary PKD)
1,405
Companies (secondary PKD)
43,488
Companies with financials
543
Legal structure
Legal formShare of companiesNumber of companies
- Sp. z o.o.85.4%1,200
- Foundation5.1%71
- Sp. k.3.3%46
- Sp. j.2.1%29
- Association1.9%27
- Other1.2%17
- S.A.0.5%7
- P.S.A.0.4%5
Financial results
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | sp. z o.o. | $72.66M | $22.69M | |
| 2 | sp. z o.o. | $49.62M | $11.13M | |
| 3 | sp. z o.o. | $15.49M | $334.54k | |
| 4 | sp. z o.o. | $11.24M | $532.82k | |
| 5 | sp. z o.o. | $8.32M | -$1.36M | |
| 6 | sp. z o.o. + limited partnership | $7.73M | $66.32k | |
| 7 | sp. z o.o. | $6.30M | $499.22k | |
| 8 | sp. z o.o. | $6.27M | $245.51k | |
| 9 | sp. z o.o. | $5.88M | $1.08M | |
| 10 | sp. z o.o. | $5.85M | $301.31k |
Related PKD codes in this division
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